THE BENEFITS OF WORKING WITH A FULL SERVICE INTERNET MARKETING FIRM
Branding: Your website and internet solutions focus on, root in, and execute with your brand image and positioning as the top priority.

Your Custom Solution: We don’t offer cookie-cutter solutions. Your custom solution develops from a vast inventory of
Internet strategies.

It’s rare to find a team that offers custom plans built on a branding and advertising background.

Unlike most internet marketing companies, Inside Ideas’ core is branding and advertising, with over 80 years combined
experience establishing and communicating brands for over 100 domestic and international companies.

We learn about your consumer, your company, and your products. We perform an analysis of your current website and construct a competitive profile. Our goal is to understand your target’s online behavior, and how they consume online media. Through our expertise with ClaritasPRIZM and Nielsen online measurement tools, we are able to segment your target audiences and deliver the most effective message.

WEBSITE DESIGN AND PROGRAMMING
We start by defining your objectives, whether they are E-Commerce, Response, Function, or the Customer Experience.
We design the navigational chart and creative brief based on these objectives, as well as your brand character, tone, and manner.

We define the SEO keywords, the content, and the page structure for maximum optimization based on your targets and search methodology. By applying the branding principles when creating the in-depth list of keywords, we guarantee that your site ranks highest in search engine results. This is because you actually have no direct control over the search engines. We then determine the specific programming needed to complement your site design and SEO objective.

ONLINE ADVERTISING AND PLACEMENT
Pay-Per-Click: Paid search engine advertising with relevant keywords on a cost-per-click basis will guarantee that your website’s listing presents on the first page of the search results.

Online Display Advertising: Based on consumers’ online behaviors, online advertising networks will combine like sites and/or “user profiles” and create advertising channels that best deliver your message.

We provide a broad reach with efficient pricing and intense targeting abilities (demographically, behaviorally, and/or specific content). We work with the sites that reach a high percentage of your target, tailored geographically and on behavioral characteristics. Inside Ideas is high on technology, but unlike the majority of our competitors, we are also high in the discipline and understanding of branding and advertising. Too many online advertising campaigns are not rooted in a brand’s true identity or message, and the return on investment inevitability always suffers.

CREATIVE PLATFORM
As a true “internet marketing” company born and bred in advertising and marketing, Inside Ideas does not take paid advertising space lightly. Many website development agencies claim to be good with back-end programming technology, but lack a creative concept process. Inside Ideas’ rare yet effective platform leads to creative concepts rooted deeply in your brand and unique selling point. These creative concepts will communicate your brand promise/positioning and core benefits in a manner that will touch your prospects’ emotions, identifying with them on a personal level. Once created, these concepts can be optimized across all media platforms and throughout your marketing plan. Finally, Inside Ideas will work to execute those concepts in both design and programming. Ironically, execution is the step most “internet and web companies” choose to begin their process.

LINKING STRATEGIES
We work to build linking strategies that best match your site’s objectives. By building relationships with related sites, we are able to develop mutually beneficial strategies that improve your sites SEO.

SOCIAL MARKETING AND ONLINE PROMOTIONS
You can only do so much talking about yourself on blogs and social networks. And you can’t make people talk about you… or can you?

That’s what we do.
We create promotions and brand stunts designed to catch on like wildfire, some do, some don’t, but when it does…

An example of online response to a Krispy Kreme promotion.

We then show our clients how to maintain their online reputations. Following customer reactions and comments is an
important internal function for any business.

EMAIL MARKETING
We design the most engaging forms for your target profile. We also manage the monthly functions and delivery, as well as track user data.

CONSUMER SURVEYS
Using your databases, we can develop a specific questionnaire to direct and guide your on- and offline marketing strategy and tactics. With the help of online survey tools, we can build reports by tracking consumer demographic data and responses.

DIGITAL PUBLIC RELATIONS
The future of public relations is digital. With press releases and news articles integrated into SEO strategies, the role of the public relations director has become internet centric. Blogs, social networks, and online video are now essential to the public relations plan. With the help of Cision tools, our public relations team can target blog editors and relevant media outlets to spread the news throughout the web.

WEB ANALYTICS & REPORTING
Through online analytics tools, we are able to track who your visitors are, where they came from, how they found your website, and even what web browser they used. It is also important to know why visitors are searching for your website. Are you directing them to the right information? Are they able to find what they need quickly and easily? Reports then translate the analysis and keep clients on the right path.