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 JEFFREY E. GOSS
President, Executive Creative Director
Jeff attended the Art Institute of Atlanta and holds a Bachelor of Fine Arts from the School of Visual Arts, NYC. A native of Jefferson, NC, Jeff began his career at BBDO, Atlanta on the Delta Air Lines, Wachovia, and Broward County, Ft. Lauderdale accounts. He spent a number of years in New York City working with such prestigious agencies as Lois/GGK, Pedone & Partners, and BBDO Promotions, spearheading the creative on the Speidel, Stamford Town Center, The Mall At Short Hills NJ, Shearson Lehman Brothers, and Shaw Ross Importers (White Horse scotch)accounts.
Jeff returned to the Atlanta advertising community in the early ’90s to work with creative hot shop Babbit and Reiman. He continued his career in business-to-business marketing heading the creative strategy for Georgia Power, Amoco Fabrics and Fibers, Bekaert Wire, Belgium (world’s largest wire manufacturer) at Wilson Horne McCelland & Gray before becoming the V.P.Ceative Director for Atlanta’s oldest independent advertising/PR agency, Pringle Dixon Pringle, where he defined the creative concepts and positioning for Disney Vacation Club, South Seas Plantation, Dan Quillian’s Archery, Georgia International Horse Park, Austin Quality Foods, Edwards Frozen Pies, the Island of St. Lucia, Lake Lanier Islands, Wintergreen Resort, and Columbus Bank and Trust.
Jeff is the winner of more than 90 regional, national and international awards. Clios, Show South, BMAs, Addys, New York Art Directors Club, International Archive (Germany), District Addys, the rare National Addy and two of the prestigious EFFIE awards given by the American Marketing Association for Advertising Effectiveness, South East Tourism Society “Destination of the Year” and “Visual Excellence” awards are some of the kudos Jeff has brought home. Jeff has taught advanced art direction at the nation’s most renowned advertising schools, the Portfolio Center of Atlanta and the Creative Circus of Atlanta.
His experience ranges from retail, package goods, travel and tourism, to sports, business-to-business/high tech and telecommunications.
Since founding The Goss Agency in 1998 Jeff and his team have defined and developed the brand and garnered results through its Brand Positioning Consumer Insights Research Program and Emotional Strategic Creative Approach for The Islands of Palau, Massey Ferguson Tractors, The Chubb Institute, U.S Jets, Gold Toe Socks, High Country Outfitters, Baffin Boots (Ontario Canada) to name a few.
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