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JENNIFER LOSCH
Director, Public Relations
Jennifer Losch hails from rural Rochester, NY, where she grew up with a love for all things outdoors. She graduated in 1991 from the University of South Florida with a B.A in Mass Communications/ Advertising. Jennifer started out at FKQ Advertising in Clearwater, Florida, where she assisted the Vice President of Client Services on the Dollar Rent A Car and Kash 'n' Karry accounts. After getting her feet wet and catching the "Ad Bug," she served as Account Manager for Cincinnati Convention and Visitors Bureau and Intermedia Communications at Paradigm Communications. In 1998, she joined the prestigious W.B. Doner, the largest independent advertising agency in the U.S., where she worked as Senior Account Executive in charge of brand development for the pharmacy, health, and beauty categories at Eckerd Drugs.
Jennifer also managed all of Eckerd¹s cause-branding initiatives and launched successful community-based programs with United Way and Look Good Feel Better during her tenure. She then moved on as Director of Brand Development at Home Shopping Network in Clearwater, with the responsibility of developing brand strategies for key brands within the health, beauty, apparel, and jewelry categories. She developed marketing communications plans for celebrity brands such as Suzanne Somers, Lauren Hutton, Tony Little, Randolph Duke, Susan Lucci, and others. |