WHITE HORSE SCOTCH

Situation:
Lagging awareness was delivering increasing market share to competitors with inferior products.

Action:
Reposition brand as premium spirit distilled traditionally, differentiating from competitors' less thoughtful techniques.

Result:
Sales increased 23% year to year.


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.