WGST RADIO

Situation:
New AM station acquires right to broadcast Braves games and needs to communicate this new offering.

Action:
Outdoor campaign to create exposure of new offering and grow listener base.

Result:
Substantial ad sales and listener increase and seasonal buzz.




The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.