VIRGIN ISLANDS TELEPHONE

Situation:
Due to the constant humidity of the island, and incessant construction, Vitelco was having difficulty giving quality service to customers.

Action:
Reverse the company’s negative image by creating an agressive public relations campaign that highlights Vitelco’s involvement within the community and recent capital improvements.

Result:
The company received a Community Leadership Award by the Rotary Club and shed their negative image.




The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.