U.S. JETS

Situation:
Flat sales. US Jets needed to reposition to appeal to an increasingly discerning target.


Objective:
Consumer research program. Internal marketing audit. Brand Positioning campaign.

Action:
Sales increased by 25% within three months of the campaign.

Client Testimonial:
"I can't tell you specifically what the work from the team at The Goss Agency has done for our business because it has been so broad. I will mention that the advertising and promotional materials increased our business in cargo, where we were weakest, by 40% in six months.”

- John Colvin, CEO


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.