STAMFORD TOWN CENTER

Situation:
Tapped-out locally, Stamford Town Center targeted discerning New Yorkers to shop at their mall to increase sales.

Action:
To convey an image of a civilized shopping environment, rather than the hustle and bustle of Manhattan, utilizing the New York Times and Transit Authority as media vehicles.

Result:
21% annual increase in aggregate retail sales.


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.