THE MALL AT SHORT HILLS, NJ

Situation:
Campaign needed to promote winter visitation, a time when most northeasterners rarely leave their homes.

Action:
Created campaign to persuade consumers to shake their cabin fever and shop during the winter months. Utilized print, transit, and outdoor media vehicles.

Result:
Aggregate sales increased 17.5%


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.