ST. LUCIA TOURIST BOARD Situation: Sagging banana exports convinced this island nation's tourist board to seek an outside perspective to increase U.S. Tourism. Action: Conducted research that repositioned the Island's key benefits: rainforests, snorkeling, and deep-sea fishing. This authentic, unspoiled island character was brought to life in national print & radio campaign. Result: Island visitation increased 37% within one year of campaign, leading American Airlines to increase flights to accomodate demand. Client Testimonial “Islands Magazine was so impressed with the new campaign they gave it preferred placement, inside front cover – a 20% premium at no additional cost. Island Tourist Board tracking indicated a 37% increase in inquiries.”