GEORGIA POWER

Situation:
Deregulation threatened to erode Georgia Power's customer base.

Action:
Regional print campaign in industry publications, business press, and WSJ, touting Georgia Power's history of quality service, and questioning the wisdom of switching to a previously unknown carrier.

Result:
Reduced commercial churn to 1%.


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.