EDWARDS FROZEN PIES

Situation:
Flat sales. Eroding marketshare: competitors spending 80 times Edward's marketing budget

Action:
Launch a new premium product differentiated from other frozen desserts and integrate product into Burger King menu.

Result:
Product revenue contribution increased from 30% to 54%.


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.