DISNEY VACATIONS CLUB Situation: Disney, a company known for its animation and amusement parks, wanted to introduce a club giving members access to resorts, cruises and getaways. Action: Persuade consumers to consider Disney beyond the theme-park realm by leveraging Disney's brand and the distinct benefits inherent to each property or asset. Result: Sales continue to exceed projections. Client Testimonial: “After eight months of disappointing results in pre-occupation sales, the recommendation spearheaded by Jeff Goss to implement consumer insight programs in the north and in our Florida markets was executed. The insights led to targeted creative that leveraged the unique distinctive characteristics of the properties Disney is known for. It is a Disney policy not to give specific results. I will say the campaign far exceed expectations. Thanks, Jeff.” - Pat Quinn, Director of Marketing DVC