UNTO THESE HILLS
OUTDOOR DRAMA

Situation:
Going into its 57th season, the nation's longest-running outdoor drama faced 11 years of declining attendance and considered closing the doors.

Action:
Invested in show revamp & marketing campaign emphasizing Cherokee's alluring history and culture.

Result:
49% increase in attendance over 16 months. 42% increase in ticket revenue.



The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.