OCONALUFTEE INDIAN VILLAGE

Situation:
This re-created ancient Cherokee village faced 11 year flat sales trend.

Action:
Align village within larger campaign to differentiate Cherokee as unique cultural destination. Position culture as "fascinating & important" in strategic creative campaign.

Result:
7% increase in visitations and 330% increase in merchandise.




The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.