MUSEUM OF THE
CHEROKEE INDIAN

Situation:
Filled with artifacts from the ancient Cherokee civilization, the museum was experiencing an 8 year consistent decline in attendance and sales.

Action:
Align museum within larger campaign to promote Cherokee as unique cultural destination. Position culture as "fascinating & important" in strategic creative campaign.

Result:
Visitation increased 13% and merchandise sales increased 30%.




The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.