CHEROKEE TRAVEL & PROMOTION

Situation:
The Eastern Band of Cherokee sought to increase tourism by distinguishing its offering from other area attractions, emphasizing Cherokee's dynamic history and culture.

Action:
Unify attractions & message to leverage the unmatched 11,000 year culture & history with emotional appeal & effective media/creative campaign.

Result:
While overall tourism in North Carolina declined by 8% in 2005, the Cherokee Levy increased 18% and event sales increased 40%.




The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.