BEKEART CORPORATION, Belgium

Situation:
For decades ranchers had been using large gauge (traditional) barbed-wire. Bekeart had to communicate to consumers and distributors that their new thinner product offered a significant increase in tensil strength and durability.

Action:
Persuade long-time consumers that the new wire is superior to the old wire, despite its appearance. We utilized a no B.S. print campaign.

Result:
Exceeded all sales projections, and ranchers began requesting our posters.



The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.