BAFFIN BOOTS Quebec, Ca

Situation:
Relying solely on reputation for sales rather than developing the brand, distribution suffered and sales became flat.

Action:
TCreate brand image that reflected the manufacturer's practical understanding of harsh tundra environments, and real need for a rugged boot.

Result:
Increased sales over 20%. Increased channel distribution 40%.


The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.