AUSTIN QUALITY FOODS

Situation:
Leading producer of snack cracker sandwiches, but poor distribution relegated it's market share to 4th place in the supermarket channel.

Action:
Research program led to strategy of boosting awareness and supermarket share by conveying the message that Austin crackers had to champion the ability to relieve hunger until a complete meal could be eaten; utilized regional television campaign.

Result:
Growth in consumer brand awareness and an increase in sales and market share.



The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.