ASHEVILLE REGIONAL AIRPORT

Situation:
Negative perception amongst business travelers: small, outdated, and with fewer connections and amenities.

Action:
Rebrand and increase traffic by highlighting positive qualities such as convenenient parking, fewer lines, faster check-in, and a markedly less stressful traveling experience.

Result:
Increased traffic 41% in 1.5 years.

Client Testimonial:
“Since its inception, that campaign has successfully generated interest, attention, and action from our customer base, many of whom are now looking to Asheville for both their business and leisure travel needs.”

-Susan Phillips, Director of Marketing Asheville Regional Airport Authority






The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.