The Goss Agency is committed to providing international award winning creative expertise to your creative project. The team at TGA applies a proven results-driven formula for effective creative. We begin with a creative brief where we underscore the objectives, key message, tone and manner, design influencers, copy points and mandatory items of communication. We then produce ideas in black marker on white-the old fashioned way, before the computer. If there is not an idea at this stage, it shows. We then take the on-target ideas/concepts and design a layout following the design influencers, further enhancing the concept.



The Process. Rare and Effective.

Upon completion of your Brand Positioning, our Executive Creative Director will:

1. Review and prioritize your consumer benefits.

2. Identify the media vehicles in your marketing program.

3. Develop a Creative Platform Brief, which confirms key message, tone and manner, copy points, design direction, and customer profile.

4. Create the consumer benefit concept/message in black marker on white paper.

This process allows you to focus on the message
or idea uninterrupted by design. If an idea, headline, or concept is weak, it will reveal its weakness before the design stage. An idea that passes this test will only improve with professional art direction.

Once the ideas are selected, the design begins to arrive at the Brand Platform look and feel, where we compile a list of items to support the benefits. We then present three totally unique and distinctive design options for the Brand Creative Platform, with which you can now cost effectively extend into your integrated marketing materials.

Deliverable: Brand Creative Platform.

1. Three creative concepts for all media involved in your marketing.

2. The corporate brand look and feel executed in one item per media vehicle within your marketing campaign. (TV is taken to storyboard only with production/director instruction)

3. A Brand Platform Blue Print Guide (graphic standards/style sheets).

4. Corporate ID, Logo Design or refinement, company-wide application

5. Positioning Statement / Tag-line Development.

We don't disguise bad ideas with computer tricks. We present ideas on black marker on white paper. If the idea isn't there, it's magnified. Once approved, we design the concept to fit the brand personality and the image of the client. Imagine the money we save clients by not billing
design time on concepts that aren't up to snuff.

The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.