The Goss Agency is a full service marketing and advertising agency providing all the tools, expertise and disciplines necessary to effectively market our clients' business, products or services. Part of our job is to help you ascertain the most effective tools and best utilize your precious marketing dollar.



ADVERTISING CAMPAIGNS & CREATIVE DEVELOPMENT
Conceptualizations; copywriting and editing; layout and graphics; execution of: print, point-of-purchase, broadcast, outdoor and interactive advertising; collateral and corporate ID.

MEDIA
Complete pre-purchase media research and analysis, purchase of print, broadcast, outdoor and interactive media, and post-buy analysis. We are constantly looking for the new media idea for our clients.

PRODUCTION
Bidding, purchase and supervision of all print, broadcast and interactive production; in-house typesetting, graphic design and production.

WEB MARKETING
Search Engine Optimization, rich media (FLASH) development, e-newsletters, internet surveys, link strategies, keyword research, website design and hosting, streaming video, live webcasting, blogs, viral marketing, and highly focused psychographic targeting.

PUBLIC RELATIONS
Innovative management of your public image to achieve prescribed goals.

SALES PROMOTION
Planning and promotion of specialized sales events; third-party coordination; sweepstakes and contest design; full legal coordination.

BRAND POSITIONING
Get more results from your marketing budget by achieving the most meaningful Brand Positioning and Brand Platform Strategy for your company in each category.

MARKETING STRATEGY
Analyze your current and past marketing communications strategy: budget, allocations, targeting, media plan and vehicle selection. Determine options for optimizing ROI, and develop comprehensive 6 month to 3 year marketing plan.

DIRECT MARKETING
Design and implementation of direct marketing programs: research, target marketing, testing, pre- and post-market analysis, and list acquisitions.

CONSUMER INSIGHTS
“Benefits Testing” is a process that identifies and prioritizes important selling points of the product to best elicit response from your target customers. “Benefits Testing” is based on the premise that customers have important needs or “hot buttons” based on the strengths or benefits of a product. “Benefits Testing” will ascertain the strongest single message to attract the target customer.

INTERNATIONAL TOURISM MARKETING

  • Strategic market analysis and research to position tourism products in international markets.
  • Development of International Sales & Marketing Plans.
  • Execution of international marketing programs, including advertising and public relations campaigns.
  • International product packaging to establish tour operator contracts and tour itineraries.
  • Trade show attendance and product presentations at major domestic and international tourism events.
  • Creation of website pages, collateral, advertisement, and press releases in German language.
  • Search engine optimization tailored to foreign countries.
  • International database development for e-marketing promotions.
  • Translating service German/English language.

EVENT MARKETING
Design and implementation of special events and cause-related marketing programs.

EMPLOYEE PROGRAMS
Employee communications, media training, and incentive programs.

INTERACTIVE SERVICES
Development of retail kiosks, cd and dvd mailers, video conferencing and intranet corporate communications

CRISIS COMMUNICATION
Direct contingency planning and solutions.

CO-OP ARCHITECTURE
Leverage the synergies of complimentary brands by forging strategic partnerships that reciprocate added-value.
The Goss Agency is a full service advertising agency servicing Charlotte Charleston Columbia Greensboro Greenville Johnson City Kingsport Knoxville Myrtle Beach Raleigh Spartanburg Winston-Salem Asheville Bristol the tri-city area eastern Tennessee WNC western North Carolina South Carolina and the Caribbean specializing in brand positioning creative print campaigns television and radio commercials direct marketing public relations media buying multimedia strategy and strategic marketing plans and marketing communications strategy. The Goss Agency is located at 49 Broadway, Asheville, NC 28801.